What to Wear for a Natural Storytelling Photo Shoot: A Guide for Timeless, Authentic Photos

If you’re planning a family or couple photo shoot, I’m sure one of the first questions on your mind is, “What should we wear?” The good news? You don’t have to stress about it! The clothes you choose can really enhance your photos, but more than anything, you want to feel like yourselves.

When I photograph families and couples, the most important thing I want to capture is your connection—the laughter, the quiet moments, the love you share. And when you're comfortable in your clothing, it helps bring out those real, beautiful moments. So here’s a little guide to help you get started, with some simple tips to help you choose the perfect outfits for your session.

1. Comfort is Key

This isn’t the time to wear something you’ve never tried on before or an outfit that’s too tight or too loose. If you’re uncomfortable in your clothes, it’s going to show in the photos.

• For couples: Whether you’re into a laid-back, casual look or prefer to get a little dressed up, go for outfits that make you feel at ease. Think about what makes you feel like you—whether that’s a soft sweater, a relaxed pair of jeans, or a dress you feel great in. And, of course, don’t forget to coordinate with each other—nothing too matchy-matchy, just complementary colours and styles.

• For families: When you’ve got little ones involved, you want clothing that gives them room to move. Trust me, those candid shots of them running or twirling are the best ones, and a cozy sweater or soft cotton dress will let them be themselves without any fuss.

2. Choose a Soft Colour Palette (No Need to Match Exactly!)

One of the things I love most about family and couple sessions is the way the outfits come together without being overly “perfect.” Aim for a colour palette that flows naturally—think soft neutrals, earthy tones, or a few subtle pops of colour. This helps keep the focus on you, the people in the frame, rather than on busy patterns or clashing colours.

• For families: Soft tones like cream, beige, olive, mustard, and rust are always a win. They give the photos a calm, warm feeling, which is exactly what we’re going for. But feel free to throw in a little variety—maybe a mustard sweater on one person, a soft floral dress on another. It’s all about balance!

• For couples: You don’t need to match each other exactly (in fact, I’d recommend you don’t). Instead, choose two or three complementary colours. Think navy paired with soft pink or burgundy mixed with soft greys. These small details will make the whole scene feel harmonious without being overly planned.

3. Add Layers and Textures for Interest in the Winter

Textures bring a lot of warmth and depth to your photos. When you add layers—whether it’s a cosy scarf, a textured jumper, or a denim jacket—it adds visual interest that makes the photos feel rich and dynamic.

• For families: Think layers that look comfy but stylish. A jumper, a jacket, maybe even a cute hat or scarf on your little ones—it all adds to the coziness of the shot. Layers also give you the freedom to adjust depending on the weather, so you’ll be comfortable no matter what.

• For couples: A soft knit sweater, a flowy scarf, or a light jacket can add so much to your photos. Textured materials (like wool or linen) create a relaxed, natural vibe that makes the shoot feel effortless.

4. Keep It Simple: Avoid Logos or Bold Graphics

I know we all love a good graphic tee or a funny slogan, but for a photo shoot, it’s best to keep the focus on you and not what’s written on your shirt. When there’s a lot of text or bold logos, it can distract from the feeling we’re trying to capture.

Instead, go for subtle patterns or classic, timeless pieces that you can wear again and again. Small florals, gingham, stripes, or solid colours are always a great choice. The goal is for your clothing to enhance the moment, not compete with it.

5. Consider the Location and Season

The environment where we’re shooting can really influence your outfit choices. Are we out in a sun-dappled field? A cosy indoor setting? A beach at sunset? When you consider the location and season, it will help you feel more in sync with the surroundings.

• Outdoor shoots: If we’re in the woods or at the beach, think about the textures and colours that naturally complement the environment. Soft, flowy fabrics for the beach, or cosy layers for an autumn session in the forest. Earthy tones and natural fabrics always work wonders in these settings.

• Studio or urban settings: If we’re in a more modern or neutral space, you can play with bolder colours or stylish textures, but the key is keeping it relaxed and real.

6. Keep It Seasonal

Let’s face it—dressing for the season not only makes you feel more comfortable, but it also keeps your photos feeling relevant and connected to the time of year.

• Spring/Summer: Light, breathable fabrics are perfect for warm weather. Think flowy dresses, light cardigans, and linen shirts. Pastel colours, whites, or light blues will help create that soft, airy vibe.

• Autumn/Winter: Warm tones—like burnt orange, maroon, and deep greens—work beautifully in cooler months. Throw on a soft scarf, a stylish coat, or boots, and you’ve got the perfect autumn or winter look that feels cosy and timeless.

7. Plan Ahead, But Don’t Overthink It

I always tell my clients to plan their outfits a few days ahead of time. Lay everything out, check that everything fits, and make sure everyone feels comfortable in what they’re wearing. That way, when the day of the shoot comes, you can relax and focus on enjoying the moment.

Remember, you want to look like yourself. Don’t stress about trying to look “perfect”—just wear something that feels natural and lets your personality shine through. After all, it’s your unique connection that will make the photos truly special.

In Conclusion: It’s About the Moments, Not the Outfits

At the end of the day, what you wear matters, but it’s the connection between you, the love you share, and the moments we capture together that truly make your photos unforgettable. When you feel comfortable and confident in your outfits, the rest will fall into place. I’m here to guide you through the process, and I promise we’ll create something beautiful together—clothes and all!

So, there you have it! I hope this helps as you prepare for your upcoming photo shoot. If you’re ever unsure about what to wear, or if you need more personalised suggestions, don’t hesitate to get in touch. I’m here to help make this as easy and enjoyable as possible!